Guides for B2B website and search decisions.
Find practical help for planning a website, improving organic SEO and reviewing AI-search visibility.

Planning a website
Define the page structure, content and launch checks for a new B2B site.
SEO-friendly design guide →Auditing existing content
Decide which pages to keep, improve, merge or retire before commissioning more content.
Website content audit →Planning future content
Connect buyer questions, service pages, proof and ownership in one website plan.
Website content strategy →Budgeting a redesign
Compare proposals against the same page, content, migration and integration scope.
Website redesign cost guide →Redesigning a site
Protect important URLs and customer paths while replacing an existing website.
Redesign SEO checklist →Improving SEO
Prioritize query, page and technical issues on a website that is already live.
Website SEO guide →Understanding AI search
Improve source pages and measure visibility in Google’s AI features.
AI Overviews guide →Want to see the work behind the advice?
Our client projects show website, SEO and GEO work in practice. If you already have a site and target markets, tell us what you want to improve.